Moza Al-Muhannadi

Moza Khaled Al-Muhannadi is Director of Events and Strategic Media at AOREAD and former Director of Sponsorships, Social Responsibility and Media.

She was born on 10 October 1986 into a traditional, conservative Qatari family. Her father, Khaled Al-Muhannadi, combined military service with a football career and was one of the country’s notable athletes in the early 1980s. Her mother was an educator and a self-made, ambitious woman; both parents were university graduates with a strong cultural awareness.

As the first grandchild, she spent a secure childhood in a large extended-family home. Her father’s professional and sporting commitments often took him to long training camps, but her mother, grandparents, aunts and uncles surrounded her with care. She became an energetic, curious child who learned to speak early.

Before the age of six, inflammation of the spinal cord caused paralysis and began a long course of treatment in Germany. Determination, persistence and the faith of those around her enabled her to regain the ability to walk.

Being the eldest sibling brought responsibility and an expectation that she would set an example. Her father taught all the children self-reliance. Both parents, who had married young and built their careers from the beginning, modelled perseverance: her mother showed how to carry heavy responsibility with patience, while her father instilled confidence and care in mastering one’s work.

She attended state schools from primary through secondary level. English seemed the key to opportunity, and she wanted a private education, but her parents declined because fairness would have required them to offer the same to every sibling while their careers were still developing.

Alongside school, she took courses at the British Institute associated with the British Embassy. The experience taught her to rely on herself, seek practical solutions and develop her abilities within the resources available.

She entered Qatar University to study English language and literature. The choice coincided with major social change in Qatar and sharpened the communication and leadership skills she believed the period required.

After graduating, she completed a master’s degree in business administration in Britain and was pursuing a doctorate in the same field at the time documented by the source.

In August 2008, two months after graduation, she joined Ooredoo. The late Waleed Al-Sayed, its former Chief Executive Officer, became a professional mentor whose foresight, ability to motivate staff and eye for talent strongly influenced her early development.

He brought her onto a committee during her first week, recognised her leadership potential and encouraged her ability. Within seven years, she advanced unusually quickly through a succession of administrative roles.

By 2016, she had held director-level responsibility across several departments. She supervised major sponsorship portfolios, notably Ooredoo’s FIFA sponsorship, whose cooperation began in 2018, and helped reshape the company’s approach to sponsorship, special initiatives and social responsibility. That work contributed to the company receiving first prize for community contribution.

The FIFA World Cup brought several experiences that she regarded as among the most rewarding of her professional career.

She was the first young woman in her family to gain an MBA, encouraging younger relatives to follow the same route. Public contribution included membership of the committee combating Covid-19 and participation in initiatives that helped protect citizens’ health.

She also founded a private company specialising in sports and marketing consultancy.

In August 2023, after completing her work on sponsorship and community contribution, she moved into the Consumer Division as Director of Events and Strategic Media, beginning a new phase of responsibility and professional energy.

Personal and professional demands often converged. As the eldest sister, her academic and career decisions helped open a path for those who followed. As an Ooredoo representative from a conservative family, she also treated every media appearance as a responsibility to herself, her family and the company. Public criticism accompanied that visibility, but her parents’ confidence gave her the support to continue and become an example for younger relatives and other Qatari women.